Student Work
100 GallonsWith a $20,000 grant from UNC's two-year Water In Our World theme, “100 Gallons” — the school's interactive Web experience that explores the human connection with water — will include local and regional topics during summer 2013. Student Work |
 |
2023 Hearst Journalism AwardsThe Hearst Journalism Awards Program announced UNC Hussman as the 2023 overall national champion in collegiate journalism. |
 |
2024 Society for News Design International Student Competition AwardsOnce again, UNC Hussman students led the way in the Society for News Design International Student Competition. |
 |
A Cold, Hard Look | Undergraduate Honors ThesisThe ALS Ice Bucket Challenge was a social media craze that took over social media in the summer of 2014. The study sought to discover college student’s general opinions towards the campaign, to learn what reasons motivated participation (or non-participation) in the challenge, and ideas about what factors contributed to the campaign’s virality. Results indicated that the social nature of the campaign gave way for not only its success, but also its primary critiques. Student Work |
 |
A True CompanionSociety for News Design's 2014 Best of Student Design competitionFirst place: InfographicsDesigner: Melissa Borden '14 Student Work |
 |
Ad ClubThe Ad Club is an academic chapter affiliated with the American Advertising Federation (AAF). Student Work |
 |
Adding a New Dimension to Advertising | Undergraduate Honors ThesisThis thesis examines the relationship between branded augmented reality and its impact on brand attachment and purchase intent. This thesis sets out to assess if brand-self connections and brand prominence, two prongs of brand attachment, increase as a direct result of using branded augmented reality, if purchase intent increases, and best practices for use of the technology. Student Work |
 |
Advanced Reporting: Who Owns Our Water?During the Fall 2014 semester, students in adjunct professor Roddy Boyd's "MEJO 453: Advanced Reporting" class explored the legal battle between aluminum manufacturer Alcoa and the state of North Carolina over rights to a portion of the Yadkin River in Stanly County. Student Work |
 |
Advertising students experience life in the fast laneMJ-school professor Dana McMahan's students accepted FOX Sports University's challenge of helping FOX Sports increase fan engagement with its promotion of NASCAR and the Daytona 500. After successfully pitching to FOX Sports and NASCAR, students attended the Daytona 500 to see their ideas in action. Student Work |
 |
Affirmative ConsentSociety for News Design's 2017 Best of Student Design competition |
 |